Business and Impact
Guiding question: What would the world look like if you succeeded?
Example: A sustainable world where we consume within our means.
Guiding question: Why is your solution needed?
Example: Owning is the default - our natural behavior is to buy rather than borrow. Main reasons for it 1) it is too cheap to buy - the cost of environment is not included 2) our society assigns status to owning.
Guiding question: What is your solution to the challenge?
Example: Remove barriers to borrowing on-demand, make borrowing as easy as buying.
Example: Online peer-to-peer platform.
Example: (software, analytics, tool, etc.)
Example: (marketplace, e-commerce, platform)
Guiding question: Why is it contributing more than what would have existed anyhow?
Example: Creating a new market for borrowing (peer-to-peer).